Predicting Next Purchase Day
This series of articles was designed to explain how to use Python in a simplistic way to fuel your company’s growth by applying the predictive approach to all your actions. It will be a combination of programming, data analysis, and machine learning. I will cover all the topics in the following nine articles: 1- Know Your Metrics 2- Customer Segmentation 3- Customer Lifetime Value Prediction 4- Churn Prediction 5- Predicting Next Purchase Day 6- Predicting Sales 7- Market Response Models 8- Uplift Modeling 9- A/B Testing Design and Execution Articles will have their own code snippets to make you easily apply them. If you are super new to programming, you can have a good introduction for Python and Pandas (a famous library that we will use on everything) here. But still without a coding introduction, you can learn the concepts, how to use your data and start generating value out of it: Sometimes you gotta run before you can w...