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Predicting Next Purchase Day

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  This series of articles was designed to explain how to use Python in a simplistic way to fuel your company’s growth by applying the predictive approach to all your actions. It will be a combination of programming, data analysis, and machine learning. I will cover all the topics in the following nine articles: 1-   Know Your Metrics 2-   Customer Segmentation 3-   Customer Lifetime Value Prediction 4-   Churn Prediction 5- Predicting Next Purchase Day 6- Predicting Sales 7- Market Response Models 8- Uplift Modeling 9- A/B Testing Design and Execution Articles will have their own code snippets to make you easily apply them. If you are super new to programming, you can have a good introduction for   Python   and   Pandas   (a famous library that we will use on everything) here. But still without a coding introduction, you can learn the concepts, how to use your data and start generating value out of it: Sometimes you gotta run before you can w...